YWCA
Agency: Matter
Annual Report
For YWCA, the pandemic was a learning curve. So they decided to face their challenges and benefits head-on in their 2021 annual report.
Inspired by the client's ability to look at the positive, I turned a negative word - COVID into a positive acronym. Each word links to a different section of the annual report. For example, 'Courage' speaks to overcoming challenges, 'Opportunity' speaks to new programs, 'Vision' speaks to strategy, 'Impact' speaks to thriving, and 'Dedication' speaks to staying connected.
I created a custom set of icons for facts and statistics and applied a gradient to symbolize growth and change.
