rallie
Agency: Matter
Illustration
I created an illustration collection for the launch of rallie - a website that educates women about finances, particularly cryptocurrency. Their goal is to bring gender equality to the economic market.
Inspired by rallie's values - gender equality, education and community I illustrated a set of women in confident poses, supporting each other and taking action. The fashion and pattern inspiration came from Pinterest boards that the client provided.
I used the same illustration style for the client's Instagram story highlight icons, successfully creating a cohesive and eye-catching promotional launch.
