Canada Malting Company
Agency: Flipp Advertising
Package Design
I designed a template for CMC's malt bags that reflect the brand's past and future. I combined warm photography captured across Alberta and a bold colour palette inspired by equipment, environment and the farmers. The colour palette was created to organize malt; brewers can quickly identify different malts on a palette.
Point-of-sale Folder and Booklet
The point-of-sale folder includes a booklet showcasing CMC's offerings and malt product sheets describing features, suggested usage, and flavour profiles.
Using photography, custom infographics, and hand-shaped malt typography, I designed a booklet highlighting the human recipe behind crafting a great malt and focusing on the main ingredients, which are their values - relationships with farmers, brewers and distillers, community, and consistency.
